Prime Towing a great cheap towing service.

Sometimes typing in the keyword "cheap towing indianapolis" isn't the best way to find a good towing company or a really good wrecker service. Sometimes you have to go directly to the source. If you want my advice, hit up Prime Towing in Indianapolis. They are really good at at a lot of things. I used one service that you can get your motorcycle towed. It was Safari Towing, in McKinney, Texas. They towed my motorcycle after I ran it into the wall at my bank in Addison. Long story. But. Well, yeah never mind, I'd look pretty silly telling this story. Peace. Hopefully, you'll take my advice.

D

Indianapolis Digital Marketers Self Funding SEO

Self-funding marketing campaigns aren't a new concept. Yet they're particularly appropriate for paid search engine marketing (SEM). Campaigns are an investment. Marketers can set budgets and objectives to assure profit. Profitable campaigns are often self-funding. When a campaign segment's net profit exceeds campaign cost, that segment is self-funding. Companies like Ratel SEO specialize in those kinds of activities. At the Advanced Search Marketing lunch following AD:TECH, Patrick Keane, Google's head of sales strategy, introduced the self-funded SEM concept to the audience. Marketers understand self-funding marketing helps them prove to management bigger search budgets can pay for themselves. Iggy Fanlo, chief revenue officer at Shopping.com, illustrated self-funded marketing's power. In a Shopping.com technology category, the cost of marketing for the segment was in line with that of a credit card merchant account, about 3 percent. Iggy later shared specifics across categories. "We're now tracking approximately 11 percent of our outgoing leads to sales. The most recent (last 14 days) average cost of advertising on Shopping.com is 4.2 percent as a percentage of sales." Every industry and product has a different profit margin. Yet 3 to 5 percent is likely to be a self-funding spend for any business. Most Indianapolis digital marketers with a self-funding strategy in an overall marketing plan use an "allowable." That's the cost of an order below the net profit and, therefore, a guarantee of a profitable campaign. Allowables can be set as a cost per order (CPO), cost per action (CPA), or another return on investment (ROI) metric, such as profit per dollar spent, where return is calculated as net profit per order (instead of just revenue). At the end of the day, it doesn't matter which ROI metric is used, as long as the metric factors in the transaction's net profit and compares it to the cost of driving that transaction. When, on an ongoing and predictable basis, the cost of achieving a sale is less than the net profit on that sale, the marketing program is self-funding. The closer net profit is to the cost of marketing, the less actual profit left for the company. To get rolling and ensure a reasonable profit, marketers using the self-funding concepts don't factor in lifetime value. This means if some buyers actually buy more than just one order and generate profits far in excess of the initial net profit, that information isn't taken into account when setting allowables. In reality, some customers are heavy buyers. Over time, including lifetime value data can further improve the accuracy of a self-funded campaign. If you are interested in working with an Indianapolis Digital Marketing firm to help execute your self funded search engine marketing campaign, look for Ratel SEO at: https://ratelseo.com/indianapolis-best-seo

Kyrra'a 7th Birthday

www.darrinscoffee.com

Spontaneity. The fruit of life.

"I place a high value on personal initiative. Spontaneity underlies the spirit of autonomy and independence; conversely, taking action because one is told to amounts to slavery of the spirit. " - Daisaku Ikeda

I love this quote.  How many times do we do something because someone told us to do it? Get out of bed.  Go to school. Blah, blah blah.  The list goes on.  We often grow up doing we are told, not that doing what you are told is a bad thing, but when we grow older, by the time we begin to hit the peak of our life, we feel as if we begin to go into a rut.  Often we call that the midlife crisis. I am of the belief that as you continue to be creative within the constraints of morality and love, life remains sweet, and thus we remain free.  

I have a friend that is a developer in Zionsville. He just took over Creekside Corporate Park, their website is https://www.creeksidecorporatepark.com/

Issues. Just deal with it.

In a past version of me, Darrin 1.0, I would do anything to "avoid" drama, responsibility, maturity. You name it, I ran from it.  Now I might have denied I was running, but ultimately that is what it was.  I thought that not dealing with issues or problems that I created, or was a victim of, you name it was dealing with life.  Then one day, life ate me up. I needed to find a cheap criminal defense lawyer.  Literally took a great big ol' bite right out of me.  Any control that I thought I had, was taken from me.  When that happened I realized that no longer would I let the sun set on issues.  As I was confronted with problems I would deal with them immediately.  At that point, I created Darrin Marion 2.0.

Friendship, Impermanence, Attachment and Mindfulness

Do not pursue the past.
Do not lose yourself in the future.
The past no longer is.
The future has not yet come.
Looking deeply at life as it is.
In the very here and now, the practitioner dwells in stability and freedom.
We must be diligent today.
To wait until tomorrow is too late.
Death comes unexpectedly.
How can we bargain with it?
The sage calls a person who knows how to dwell in mindfulness night and day,
'one who knows the better way to live alone.'
- Bhaddekaratta Sutta


As I go through my daily life, I periodically like to reach out to friends that I haven't heard from in a while. Sometimes they would return my calls,emails, reaches out etc. Sometimes they would not. I used to get upset, even offended when my attempted reaches out to contact would go unresponded to. I would think, "How dare they... Who do they think they are, not responding to ME!" It's funny how attached we get. Never thinking or being mindful of the fact that our friends or family even are not the same people that they were yesterday, this morning or even a few minutes ago. And they certainly won't be the same, neither will we. We have to accept the fact the love we have for friends grows,changes and matures. Sometimes the love we have for friends sours into indifference and at worst the friendship deteriorates into dislike. Such is life. Once I learned and began to understand what happens to us as humans it gave me a greater appreciation for each and every moment that I have to spend with friends, family even acquaintances. Because the person that you love and know now at this very moment will never be the exact same person that you love and know again. Appreciate that. Namaste.

Two Wolves

 This is an old blog post that I often re-read when I'm reflecting about life, coffee and other stuff. Hope you take a quick look. Things are going kinda crazy in Indianapolis. People here need some motivation.

A parable about life. What's your motivation?

An old Cherokee is teaching his grandson about life. "A fight is going on inside me," he said to the boy.

"It is a terrible fight and it is between two wolves. One is evil - he is anger, envy, sorrow, regret, greed, arrogance, self-pity, guilt, resentment, inferiority, lies, false pride, superiority, and ego." He continued, "The other is good - he is joy, peace, love, hope, serenity, humility, kindness, benevolence, empathy, generosity, truth, compassion, and faith. The same fight is going on inside you - and inside every other person, too."

The grandson thought about it for a minute and then asked his grandfather, "Which wolf will win?"

The old Cherokee simply replied, "The one you feed."

How you choose to live your life is up to you.

I read this parable the other day to a group of friends in a discussion we were having about life. In our lives we all are struggling with feeding one habit or another. In our daily quest to achieve happiness, we can control only one thing. How we respond to every situation we are confronted with. As we start off this week, on this beautiful planet we call Earth, are you going to determine, which wolf will you feed?

I'm thinking about becoming a motivational speaker in Indianapolis, my home. What do you think? Oh yeah, you can find the book where I first read this story. It was a book about Buddhism, I think.

Darrin Marion
https://darrinmarion.com 
Indianapolis Speaker (in the making) native